The intersection of skiing and fashion has long captivated designers like Karl Lagerfeld and Miuccia Prada, with alpine aesthetics inspiring collections for decades. The rise of gorpcore—a trend celebrating outdoorsy, functional style—and record numbers of skiers and snowboarders at American resorts have further fueled a demand for stylish and high-performance skiwear. The luxury skiwear market, valued at $1.59 billion in 2023 by Business Research Insights, highlights leading brands like Bogner, Moncler, The North Face, and Patagonia that dominate this thriving industry.
This trend extends far beyond ski slopes, influencing broader fashion and pop culture. Rihanna’s Super Bowl performance in MM6 Maison Margiela x Salomon shoes and TikTokers flaunting Arc’teryx parkas in unconventional settings reflect how skiwear’s appeal transcends its functional roots. This fusion of practicality and style cements alpine-inspired designs as a staple in modern wardrobes.
Fashion moves so quickly that, unless you have a strong point of view, you can lose integrity. I like to be real. I don’t like things to be staged or fussy. I think I’d go mad if I didn’t have a place to escape to. You have to stay true to your heritage, that’s what your brand is about.
Elegance is not the prerogative of those who have just escaped from adolescence, but of those who have already taken possession of their future.
